Keller Williams' Slifkin Team Invests in Search Engine Marketing Program
Eric Slifkin is a Treasure Coast real estate team leader who uses a stock-market-like system to manage his agents' leads. Slifkin, a licensed real estate professional since 2003, has equipped his office with a bank of computer monitors set up to provide a bird's-eye view of everything he needs to see to ensure prompt response to client inquiries. He watches in-bound leads from Google, Facebook, and his own property search sites flow across the screens as buyers and sellers explore listings. As leads come in, Slifkin assigns each one to whichever agent he thinks is best suited for the job, making sure his best people are working on the best opportunities.
There’s no doubt, though, that a team leader finds activities like this tedious at best. But Slifkin manages the process by leveraging an online marketing system specifically designed for his team, which drives thousands of home buyers and home sellers to his sites every day.
Leads flow from search engine results pages (SERPS) and other digital marketing venues into Slifkin's lead management system, where they are qualified by him or an inside sales assistant (ISA) before being routed to an agent. They confirm if a lead is interested in buying or selling and whether they’re already working with a real estate agent. If the lead is a valid buyer or seller who doesn’t have an agent, the ISA will transfer them to the next available team member.
Leads are also routed to Slifkin for review. If he decides that the agent who’s claimed a lead might not be the best fit for that particular consumer, then he can move that lead to a different agent.
Eric has been a tech-savvy Realtor for nearly 20 years, but he’s most excited about his latest site improvements including team profiles, which lets consumers view members' bios right on the site. “Our agents can showcase their skills and personal reputation on their team profiles. This enables consumers to understand who they are connecting with on a personal level.” Slifkin has also improved the site's property search tools, which now pull the newest listings and stats from the region's top MLS boards.
Slifkin understands that building a real estate team requires an ongoing investment in the best talent, tools, and systems to improve his business and help his agents succeed. His team is a top producer in Keller Williams' Treasure Coast Market Center, closing over 100 transactions annually.
This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 772-288-1765.
Eric Slifkin, Team Lead
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