Our Marketing Sells Homes
Digital Listing Promotion Drives Results
While digital marketing has been around for a while, it remains essential to successful home selling. Buyers are online (the data proves it), so our marketing strategies must be online to engage prospects and present clients' homes in the best possible light.
Digital marketing tools include social media, email, real estate blogs, and real estate websites. Each enhances our marketing efforts uniquely.
- Buyers from all over the world are searching online- your home will be there.
- We achieve global exposure for your property by leveraging myriad Web tools and services.
- Our IDX listing feeds ensure that your home appears in the search results of all MLS-capable sites.
Digital marketing ensures your house gets in front of thousands of buyers every week using our proven system.
Traditional vs. Digital Marketing
New Opportunities and Challenges
The real estate market has evolved, altering the way homes are promoted for sale. Traditional home-selling methods, like yard signs and newspaper ads, have been supplemented by various digital marketing options.
Lead Generation
We create a single property website and lead generation platform that drives interested buyers to your listing. Our engaging content keeps buyers focused on your property.
Beautiful Photography
Professional photos are crucial in making your home attractive to buyers. We offer photography services to ensure your online images stand out and grab buyers' attention. Check out our portfolio for examples.
Video Marketing
Our videos range from home property tours to community spotlights and more to build a following of home buyers and sellers in our community that we love!
Virtual Staging
Virtual staging allows us to rearrange furniture, add decor, and make your home more attractive to buyers. You don't have to spend time and money on physical staging with virtual staging since it is all done online. Our optional virtual staging service helps buyers see what your vacant property might look like with furnishings to get them interested and in the door. Learn More
|
|
|
|
|
|
3D Virtual Tours Gain Exposure
Our 3D virtual tours and floor plans can help reach a wider audience and close on properties faster. Qualified buyers are 95% more likely to inquire about a home for sale that features a 3D virtual tour.
3D Virtual Tour of the Stevens Home in Palm City
How We Attract Buyers to Our Websites
We have multiple strategies for driving traffic to our real estate websites. One of our most effective methods is permission-based email marketing. This strategy involves targeted email campaigns and property blasts that aim to generate interest in your home among our database of thousands of subscribers.
Our extensive database of registered homebuyers also creates highly targeted audiences. Our email campaigns have an industry-leading open rate of more than 40%, producing hundreds of click-throughs to our lead-capturing landing pages and single-property websites.
Paid Digital Media Campaigns
Our marketing strategy targets buyers who are actively seeking help. We use Google Local Service Ads to reach customers with search intent, ensuring that our websites and property listings appear on the first page of Google search results. We also advertise on Zillow and Trulia, where we can reach buyers with hyper-local ads in their search results. Additionally, we showcase your property on Realtor.com with multiple photos and detailed information.
Social media is another powerful tool we use to engage with prospective homebuyers. We promote listings on Facebook, Instagram, LinkedIn, and other social media platforms to ensure your property appears on users' news feeds daily. Finally, we use email marketing to reach homebuyers with content-rich promotions that showcase your property's best features.
Print Marketing
While digital marketing continues to play a significant role in property promotion, print advertising remains an essential component of our real estate marketing toolkit. Many individuals value the tactile experience of print ads and direct mail. There's a certain appeal in holding a flyer or a beautifully crafted brochure that digital advertisements cannot replicate. Print Ads Portfolio
Results are What Matters!
We utilize the best resources to showcase your home in the global marketplace. Out-of-town buyers can view your home on our websites long before they arrive to tour the properties. Additionally, traditional print advertising directs buyers to our open-house events.
