Guide to Selling Your Home: Choosing an Agent

P.T. Barnum, of the Barnum & Bailey Circus, once said, “Without promotion, something terrible happens… Nothing!" And P.T.’s statement is 100% accurate in the world of home selling.

Many real estate agents simply list their home seller’s home in the local Multiple Listing Service (which Realtors use to know what homes are currently for sale on the market) and hope the property sells. That tactic may have worked in the the old days, but that’s no longer the case.

In this day and age, you have to market your home aggressively online. This includes not only using popular home search sites, but also using the latest SEO (search engine optimization) techniques, social media platforms, and online marketing campaigns to promote your home to potential buyers.

If you’re looking for a real estate professional to help sell your home, here are 5 questions you can ask them to see if they have the marketing chops to promote your home in today’s digital age:

• What home search portals do you use and why?

• How do you make sure people will find my home when they search the address?

• What does your social media marketing look like?

• What steps will you take to drive traffic to my property online?

• What’s your online marketing advertising budget for my property?

Our team uses the latest in marketing techniques and technology to market your home directly to home buyers. Contact us if you’d like to learn more about promoting your home directly to buyers to create interest and attract offers. We'd be happy set up time to chat.

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.