Home Staging 101

Have you ever watched HGTV and wondered how every home always looks put together? The answer to this is staging. Home staging goes beyond just cleaning and decorating your home. Staging is the process of adding decor, arranging furniture, and prepping your home to look perfect for listing photos, listing appointments, and open houses. With home staging, potential buyers see precisely where furniture should go and how each room lays out. Without staging, prospective buyers are only focusing on the visible issues the home may have.

Not only can staging make your home look like an HGTV dream or like it belongs on Pottery Barn's homepage, but it can speed up the sale of your property.

Virtual Staging

When it comes to marketing, staging makes your home more attractive to buyers. Home staging can be an expensive undertaking, but virtual staging services help buyers see what your vacant property might look like online, complete with furnishings and decor. Virtual staging helps get buyers interested and in the door without the (considerable) expense of physically staging your property.

Virtual Staging Gets Buyers Interested and in the Door

Vacant Property

Virtually Staged Property

Vacant Property

Virtually Staged Property

Virtual staging allows you to rearrange furniture, add decor, and still make your home look attractive to buyers, but everything is online — and cheaper. Because virtual staging is done on the web or with staging software, you don’t have to spend funds on new furniture, decor, or spend time rearranging everything. This method saves you time and money while still getting the same results as traditional staging. The only required cost is digital software, and most services charge a flat fee per room staged.

What do real estate agents do?

The answer: It depends. All agents are different. Our focus is on virtual staging, which is cost-effective and puts your house where buyers begin their search- online. Other agents may offer physical staging services or refer you to a trusted professional or company, and some will offer advice, while others don’t provide any resources for staging. If an experienced real estate agent has your success in mind, they will give honest feedback when it comes to home staging options.


If you’re selling your home soon, staging is something you need to consider. Depending on the current state of your home, some of these options may be better suited for you. Ask a trusted friend for their thoughts on which path you should take. And remember, we’re here to help too.


Schedule a call to learn more about how we help home sellers on the Treasure Coast or click on the image below to learn what your home could sell for in today's market.

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Eric Slifkin, a Broker Associate, is the founder of the Slifkin Team at Keller Williams Realty. Eric and his team of experienced agents serve South Florida and the Treasure Coast, including  Stuart, Port Saint Lucie, and the Palm Beaches.


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