How Zillow's Premier Agent Program Supports the Slifkin Team
Eric Slifkin is a Treasure Coast real estate team leader who uses a stock-market-like system to manage leads for his agents. Slifkin, a licensed real estate professional since 2003, sits at a desk with a bank of computer monitors to ensure prompt response to client inquiries. He watches as leads from Zillow, Trulia, and his own property search sites flow across the screens as buyers and sellers explore listings. As leads come in, Slifkin assigns each one to whichever agent he thinks is best-suited for the job, making sure his best people are working on the best opportunities.
There’s no doubt, though, that a team leader finds activities like this tedious at best. But Slifkin manages the process by leveraging systems designed by Zillow specifically for real estate teams. Eric recently joined Zillow's Premier Agent program, which offers a suite of tools to support his team of six agents and the hundreds of home buyers and home sellers who visit his sites every day.
This includes, among other tools, the Zillow Concierge Program, which uses Zillow employees to qualify phone leads before the call gets routed to an agent. The Zillow concierges ask leads if they’re interested in buying or selling and whether they’re already working with a real estate agent. If the lead is a valid buyer or seller who doesn’t have an agent, the Zillow employee will ask to transfer the call to the next available agent.
Zillow Concierge leads are also routed to Slifkin for review. If he decides that the agent who’s claimed a lead might not be the best fit for that particular consumer, then he can move that lead to a different agent.
Eric has been using Zillow's Premier Agent Concierge Program for more than a year, but he’s most excited about Team Profiles, Zillow's latest enhancement that lets consumers view team members' profiles right on the Zillow site. “Our agents can showcase their skills and personal reputation on their team profiles. This enables consumers to understand who they are connecting with on a personal level.”
Slifkin understands that building a real estate team requires an ongoing investment in the best talent, tools, and systems to improve his business and help his agents succeed. His team is a top producer in Keller Williams' Treasure Coast Market Center, having completed over 100 transactions in 2016.
This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.
