Team Founder Prides Himself on a Forward-Looking Approach to Selling Home
Eric Slifkin may have the catchiest slogan in real estate: "Need a new address? Start with ours!" It's like the man himself: Clever, solid, and on point.
Slifkin has been relocating families to Florida's Treasure Coast for over 20 years, a little longer if you include his relocation from New Jersey in 2002, which sparked a new career in real estate. Today, he's a Certified Residential Specialist (CRS) and Certified Luxury Home Marketing Specialist (CLHMS) who serves the Treasure Coast and Palm Beach real estate corridors.
As a Broker Associate at Keller Williams Realty, Slifkin leads a team he founded in 2012. The team's mission is to simplify buying or selling real estate while getting their clients the best price, terms, and conditions.
The Slifkin team can deliver. They recently sold out a 50-unit townhouse project in Hobe Sound and virtually sold a $2,000,000 condo at the newly built Riverhouse in downtown Stuart. Slifkin is also helping market a 40-acre Canadian winery for its Florida-bound seller, an opportunity that came through his Website.
Slifkin's background in information technology came in handy as the real estate market moved into the digital world. Today, most home buyers start their search online, but in 2003, Slifkin's rookie year, online real estate was a huge challenge. So he "McGivered" various software applications to enable lead capture on his Website and a way to manage them. It was a game-changer.
The first years were hard. "New agents typically don't earn much money starting," he said. "But for us, every year was better than the one before."
He was doing well enough that he got the attention of Keller Williams. "They pursued me for two years before I agreed to join. I'm loyal, but KW was rolling out some new technologies, which got my attention."
After seeing what happened with the dot.com crash in the '90s and the great real estate recession a few years later, Slifkin has been a careful custodian of his cash. "We always put away money for marketing," he said. That let him thrive during the real estate recession. Slifkin kept the money coming "by working our butts off in the rental business, which paid the bills and led to listings as the market recovered."
Slifkin worked for many years independently as an agent, but he likes the team dynamic. "It's not for everybody," Slifkin said, but there are advantages. First, someone can back you up in an emergency and shoulder some of the workload. Second, Slifkin enjoys teaching others, so he tries to serve as a sounding board or share a solution to a problem that has worked for him. "I like to impart the knowledge of my experience," he said. "And problem-solving is very satisfying."
His current team is five strong, and his secret weapon is the incredible detail person running the back office: Barbara, his wife of more than 40 years. Her attention to detail has earned her praise from brokers, title companies, and lenders.
Slifkin's team continues to reach new highs: "We began listing high-end properties several years ago," Slifkin said. As a result, many of their sales are now in the $1M plus range. Slifkin is also a Senior Real Estate Specialist (SRES®), guiding homebuyers and sellers over 50 and their families through major financial and lifestyle transitions.
The other advantage of a team is that you can take a vacation now and then, and the Slifkins are looking forward to a trip to Amsterdam to visit their son, Andrew, who lives and works there. The Slifkins live in Palm City in the same house they bought over 20 years ago. "I call it rural-suburban," Slifkin says. "It's a peaceful little town close to shopping, medical facilities, and top-rated schools."