Real Estate Simplified

Eric Slifkin, Team Lead

Founder, the Slifkin Team

Are you seeking a home that suits your lifestyle, community, and neighborhood needs? We provide a turnkey approach to finding and purchasing real estate from the Treasure Coast to the Palm Beaches and beyond.

Eric and his Stuart-based team strive to simplify the home-buying process. The team's technological advantage and unrivaled Internet exposure benefit buyers and sellers in the competitive Treasure Coast market. Contact us or call 772-678-1600 today to schedule a consultation. We are always happy to meet with you to discuss your real estate goals.

More About Eric

Stuart, Florida, real estate professional Eric Slifkin is a Broker-Associate at Keller Williams Realty of the Treasure Coast. Eric's successful real estate practice, established in 2003, is primarily attributed to his background in Information Technology, which he has leveraged to help clients sell or buy homes along South Florida's Treasure Coast. Get in touch with Eric.

Technology Driven Results

Using technology and the Internet to assist in their transaction, Eric offers home buyers a turnkey approach to finding and purchasing real estate in Stuart, Florida, and along the Treasure Coast. His websites draw thousands of unique visitors every month. Slifkin has created a Web presence in the Stuart, Florida, real estate market that attracts local, out-of-town, and international home buyers.

Online Search Dominance

Eric endeavors to achieve top placement in search engine results in a market rife with buyer competition. Eric's ads typically appear in the top spots for search engine results pages (SERPs) on Google and other online venues.

Background Summary

In 2002, after a twenty-year career in Information Technology, Eric Slifkin decided to relocate to Stuart, Florida, where he used his expertise in IT sales and marketing in his burgeoning real estate practice. Eric saw early on the Internet's potential use in transforming how consumers search for real estate, especially for out-of-town buyers. After his move and subsequent career change, Eric developed a user-friendly website as an easy-to-use resource for researching and browsing local real estate.

Building an Online Real Estate Practice

That first website offered ways to search properties quickly and efficiently. Until then, few local agents had embraced online real estate to partner with clients and empower them to "search like an agent." Slifkin was and continues to be an early adopter of online property search technologies that offer up-to-date inventory organized in an easy-to-understand manner.

Eric's foresight was lucky, especially seeing that most home buyers now start their search on the Web. In creating that first website, his passion for real estate, coupled with cutting-edge technology and Web-based marketing, spurred on additional websites focused on different market segments and how buyers search for homes online.

A Direct Connection to Byers and Sellers

Slifkin strives to dominate local real estate searches, offering prospective clients an opportunity to research and understand the Stuart area real estate market as well as neighborhoods and communities along the Treasure Coast. His online search tools and resources enable clients to monitor the local real estate market and make sound buying decisions.

Designations and Certifications

Eric Slifkin is a Board Certified Broker Associate (FL Lic. No. 3068211) with Keller Williams Realty. He holds, among others, the Certified Residential Specialist (CRS), Certified Luxury Home Marketing Specialist (CLHMS), and Senior Real Estate Specialist (SRES®) designations.

Team Lead Invests in Success

Eric Slifkin may have the catchiest real estate slogan: "Need a new address? Start with ours!" It's like the man himself: clever, solid, and on point.

Slifkin has been relocating families to Florida's Treasure Coast for over 20 years, a little longer if you include his relocation from New Jersey in 2002, which sparked a new career in real estate. Today, he's a Certified Residential Specialist (CRS) and Certified Luxury Home Marketing Specialist (CLHMS) who serves the Treasure Coast and Palm Beach real estate corridors.

As a Broker Associate at Keller Williams Realty, Slifkin leads a team he founded in 2012. The team's mission is to simplify the buying and selling of real estate, ensuring their clients receive the best possible price, terms, and conditions.

The Slifkin team can deliver. They recently marketed a 50-unit townhouse project in Hobe Sound, virtually sold a $2M luxury condo at the recently constructed Riverhouse in downtown Stuart, and sold a $4M waterfront property in North River Shores.

Slifkin's background in information technology came in handy as the real estate market moved into the digital world. Today, most home buyers start their search online, but in 2003, Slifkin's rookie year, online real estate was a huge challenge. So, he "McGivered" various software applications to enable lead capture on his website and provide a way to manage them. It was a game-changer

The first years were challenging. "New agents typically don't earn much money in the beginning," he said. "But for us, every year improved on the last."

He was doing well enough to attract Keller Williams' attention. "They pursued me for two years before I agreed to join. I'm loyal, but KW was rolling out some new technologies, which got my attention."

After seeing what happened with the dot.com crash in the '90s and the great real estate recession a few years later, Slifkin has been a careful custodian of his cash. "We always put away money for marketing," he said. That let him thrive during the real estate recession. Slifkin kept the money coming "by working our butts off in the rental business, which paid the bills and led to listings as the market recovered."

Slifkin worked for many years independently as an agent, but he likes the team dynamic. "It's not for everybody," Slifkin said, but there are advantages. First, someone can back you up in an emergency and shoulder some of the workload. Second, Slifkin enjoys teaching others, so he tries to serve as a sounding board or share a solution to a problem that has worked for him. "I like to impart the knowledge of my experience," he said. "And problem-solving is very satisfying.

His current team is five strong, and his secret weapon is the incredible detail person running the back office: Barbara, his wife of more than 40 years. Her attention to detail has earned her praise from brokers, title companies, and lenders.

Slifkin's team continues to reach new highs: "Besides our rental, active adult, and residential specialties, we began working with high-end properties several years ago," Slifkin said. As a result, many of their sales are now in the $1M plus range. [Source: Palm Beach Post]